ASIA, A MUST-SEE DESTINATION FOR WINE PRODUCERS
Discover emerging markets by clicking on cities below.
SESSION: 2019 – 2020
DATE: 2 NOV 2020
The capital of South Korea, Seoul is a huge metropolis of more than 9.7 million people where modern skyscrapers, high-tech subways and pop culture rub shoulders with Buddhist temples, palaces and street markets. Wine consumption has been democratizing over the past 10 years, opening up a market for French producers whose wines are particularly appreciated.
HO CHI MINH
DATE: 31 OCT 2019
Vietnam's economic capital, Ho Chi Minh City is a bulimic, enterprising and commercial city. Ho Chi Minh City, which everyone here continues to call Saigon (his name before 1975), has experienced 95 years of French influence, supported the Americans, resisted the bureaucracy of the North. Today, it is insolently dynamic economically and its standard of living is higher than the rest of Vietnam. Vietnam is one of the emerging markets. Wine is still a relatively new product, but its consumption increases year on year, reaching 14.87 million litres in 2015 (Wine Institute, 2017), or 0.2 litres per capita.
REPUBLIC OF SINGAPORE
DATE: 5 NOV. 2019
Singapore is an island city-state off the coast of southern Malaysia. This global financial centre has a tropical climate and a multicultural population. Singapore does not produce wine but consumes more and more wine. With a population of 5.8 million in 2018, Singapore is a relatively small but growing market, which is also the most mature in Southeast Asia. Thanks to its modern infrastructure and strategic position, Singapore plays a logistics and distribution platform, with an estimated re-export level of more than 50% for wine and more than 75% for spirits. Source: pleinchamp.com Export Enterprises SA, June 2019.
DATE: 12 OCT 2020
The capital of Vietnam, Hanoi is famous for its multi-centenary architecture and for its rich culture, a mixture of influences from China and France. Hanoi is arguably one of the most captivating capitals in Southeast Asia. With an estimated population of 7.6 million in 2016, the city is the second most populous city in Vietnam, behind Ho-Chi-Minh City (population 8.5 million). Long driven by the agricultural sector, Hanoi's economy is characterized by its industrial and tertiary transformation and its dynamism, opening the door to new markets.
DATE: 14 OCT 2020
Bangkok, the capital of Thailand, is a large city known for its richly decorated shrines and bustling streets. The city is an important business hub. It is also an international platform for transport and health, as well as for the arts, fashion, entertainment and tourism. Bangkok is one of the most visited cities in the world. It is full of restaurants, hotels and bars.
DATE: 16 OCT 2020
Kuala Lumpur is the capital of Malaysia. The city is home to more than 1.6 million people. It is the most populous city in the country and one of the fastest growing urban and economic cities in Southeast Asia. A Muslim-majority country (60% of the population), Malaysia is the second largest consumer of alcoholic beverages in Southeast Asia. Driven by economic growth, the emergence of a higher-income middle class and increased consumption, this market is expanding rapidly. Source: Business Office France Kuala Lumpur 2018.
DATE: 4 NOV. 2020
Taiwan with a population of more than 23 million is a small island state located in eastern China. Taiwan is distinguished by modern cities, traditional Chinese temples, spas and a spectacular mountainous region. To the north, Taipei, the capital, is famous for its bustling shopping streets, its urban landscape with the bamboo-shaped tower 101 (top. 509 m)… There are more than 300 importers of active wines and spirits in Taiwan, which guarantees a structured market and distribution network.
DATE: NOVEMBER 17, 2020
Beijing is the capital of the People's Republic of China. Located in the north of the country, the municipality of Beijing. It is considered the political and cultural center of China, while Hong Kong and Shanghai dominate economically. Beijing is one of the most developed cities in China with the tertiary industry accounting for 73.2% of its GDP. It is the first post-industrial city in mainland China. Source: wikipedia/China.com.cn
DATE: NOVEMBER 19, 2020
In southeastern China, Shenzhen is a modern metropolis connecting Hong Kong to mainland China. A major city in Guangdong Province, Shenzhen is home to more than 10 million people. With a strong presence of expatriates, young professionals trained in Western countries, imported wines occupy a significant share of the market in first-class cities such as Shenzhen.
DATE: 27 OCT 2020
Osaka is Japan's third largest city, after Tokyo and Yokohama, with 2.6 million inhabitants. Located around a bay, it is the economic capital of its prefecture located in Honshu It is known for its modern architecture, its nightlife, its gastronomy, its comic culture among others. Japan's wine market has grown steadily since the liberalization of alcohol imports, but the real boom was in 1995, when Shinya Tasaki won the world's best sommelier competition. A high number of Japanese have a developed wine culture, they regularly buy high-end wines. Source: ccifrj.com
DATE: 29 OCT 2020
Tokyo is the capital of Japan. Located on the east coast of the main island of the Japanese archipelago, it is the most populous prefecture of Japan, with nearly 14 million inhabitants. intramural areas in 2018 and 43 million in the metropolitan area. Tokyo is the economic and commercial capital of the country and is one of the main Asian and global financial centres. Tokyo is considered one of the most expensive cities in the world. In Japan, the most important criterion for buying wine is price. The value for money is more important than the origin of the wine, even though 54% of buyers consider the country of origin of the wine to be an "important" data. Source: ccifrj.com